Harpers reports, in a 2 April trade update, that preliminary IWSR data for 2025 show total beverage alcohol volume fell 2 per cent across 22 markets, while wine volume dropped 4 per cent and wine value fell 2 per cent. One notable exception was Prosecco, which grew in both volume and value, suggesting that familiar, more accessibly priced sparkling wine is still proving more resilient than much of the wider category.