Moldova Bets on Indigenous Grapes to Carve Out a Global Identity

The Drinks Business reports that Moldova is putting indigenous grapes, including Fetească Albă, Fetească Regală, Fetească Neagră and Rara Neagră, at the centre of its export story as it tries to move from being known for volume to being recognised for provenance and authenticity. The article frames this as a strategic reset, with Moldova using native varieties to create a clearer sense of place and a more distinctive position in an increasingly crowded international wine market.