Wine-Searcher examines an argument by Long Meadow Ranch owner and former McKinsey partner Ted Hall that more than 1,000 small Napa vineyard owners should consider removing their vines because farming costs now exceed the value of uncontracted grapes. Small hillside parcels can reportedly cost more than US$23,000 per acre to maintain, while falling bulk-wine and grape prices have left many sites economically unviable. Around 20% of Napa vineyard acreage went unharvested in 2025 and another 8% was removed, with small wineries and growers expected to face further pressure as the market contracts.