Bulk Wine Flounders in a Buyer’s Market

Wine-Searcher reports severe oversupply across the bulk-wine market, with some California producers reportedly giving premium Pinot Noir away simply to empty tanks before the next harvest. Buyers at the International Bulk Wine & Spirits Show showed limited interest beyond categories such as Sancerre and white Burgundy, while distributors said they were reluctant to accept unfamiliar products or wines without established demand. The report also highlights substantial vineyard reductions and redundancies, alongside growing US retailer demand for higher-margin private-label wines.