NBC Bay Area reports that Napa Valley wineries are changing how they operate as falling visitor numbers and rising supply costs intensify pressure on the region’s wine economy. Producers say higher costs for imported essentials, including barrels, bottles and corks, are coinciding with weaker tourism, prompting wineries to experiment with experiences such as complimentary tastings, film nights and comedy events in an effort to bring people back. The report portrays 2026 as an especially difficult year for Napa businesses, with wineries trying to protect margins without significantly increasing bottle prices at a time when consumers are already spending more cautiously.