Wine Enthusiast reports that the downturn in the US wine industry is creating acquisition opportunities for well-capitalised producers and investors, as an unusually large number of vineyards, wineries and estates come onto the market. While many businesses are cutting costs in response to weaker consumption and excess supply, others are using lower valuations to acquire desirable vineyard land that would have been difficult to buy during stronger market conditions. The article points to recent purchases in California wine country and argues that experienced operators increasingly see the present downturn as a chance to secure scarce agricultural assets for the longer term, even though there is still considerable uncertainty about when wine demand will recover.