Canada

Wine Industry Advisor reports that a Wine Institute delegation of senior winery owners, winemakers and executives from 14 California wineries travelled to Washington, DC, to press for action on returning US wine to Canadian shelves. The group said Canadian provincial bans on US alcohol have damaged wineries, distributors, retailers, restaurants and consumers, and it wants both governments to restore full market access for US wine in Canada.

Wine Institute reports that a year after Canadian provinces pulled U.S. wines from shelves in response to tariff retaliation, full-year 2025 data shows U.S. wine exports to Canada fell 78% year on year, equating to a $357 million loss in export value. The press release says the shift flipped a $254 million U.S. wine trade surplus in 2024 into a $90 million deficit in 2025, and it argues Canada’s importance as a destination fell sharply, from 36% of U.S. wine exports in 2024 to 12% in 2025. Wine Institute is calling for an immediate resolution, noting knock-on impacts for growers, distributors, hospitality and communities on both sides of the border.