Reuters reports that US restaurants, bars and retailers are increasingly swapping out imported Champagne, crémant and other European wines as tariffs bite harder, with one New York buyer seeing some bottles rise by about $3 to $5 and other suppliers warning of increases of up to 20 per cent this year. The agency says many firms held prices down in 2025 by shipping stock early or absorbing costs, but wholesalers now expect those tactics to run out. That is pushing more wine lists towards lower-cost and domestic alternatives, and giving some California brands a relative boost.