Italy

WineNews reports that Italian wine exports totalled €7.7 billion in 2025, down 3.7% from 2024, while shipment volume fell 1.8% to 2.1 billion litres, confirming a softer global market after the previous year’s record. It also says the US, still Italy’s top market, dropped 9.1% by value, the UK slipped 3.8%, and Germany was broadly stable, showing that exporters are now leaning harder on steadier European demand while North American and Asian markets remain more fragile.

Wein.plus reports that Piedmont’s consortia are warning of a structural strain that now reaches headline denominations like Barolo and Barbaresco, despite a production dip versus 2024. The article says stocks have continued climbing, and it highlights sharp grape price declines across multiple varieties, including Nebbiolo and Barbera, alongside calls for both short-term market relief measures and longer-term demand-building. Export headwinds and more extreme weather are also cited as factors compounding the pressure.

Reports from Italy show that wine sales in large-scale distribution channels closed 2025 in the negative, with a value drop of roughly €2.3 billion (-0.5%), reflecting tighter consumer wallets.