Harpers reports that Club Soda has launched what it calls the first benchmarking survey for the low, no and mid-strength sector, with the aim of gathering data that can shape UK policymaking. The article places the move in the context of planned government action on alcohol labelling and support for the no and low market, and says key debates this year include what should count as alcohol-free and whether such drinks should be regulated more like alcohol, including on age ID.
Low alcohol
-
Probing the Future of No-Alcohol Wine
Harpers reports that one of the central questions for no-alcohol wine remains whether it can truly match the taste and complexity of conventional wine. The article argues that chemistry makes that difficult because ethanol plays an important sensory role, especially by helping aromatic compounds lift into the nose, and it frames the current debate around whether improving technology is now translating into better commercial appeal, drawing on views from a retailer, an importer and a producer
-
Italy About to Start Making Domestically Dealcoholised Wine
The Drinks Business reports that Italian producers are on the verge of being able to dealcoholise wine inside Italy, a notable shift after years in which they had to send wine to countries such as Germany and Belgium for processing. The change matters because producers quoted at ProWein said the old system added cost and unnecessary transport, so the reform could make Italy more competitive in low and no alcohol wine while also reducing the environmental burden of shipping wine abroad for treatment.
-
EU Parliament Backs New Measures to Protect and Promote the Wine Sector
The European Parliament says MEPs backed new legislation designed to help wine producers manage market pressures and climate risks, and to open opportunities in tourism and exports. The press release highlights clearer labelling for no and low alcohol wines, with “alcohol-free 0.0%” for wines at or below 0.05% ABV and “alcohol reduced” for wines above 0.5% ABV that are at least 30% lower than the category’s standard strength before dealcoholisation. It also outlines extra crisis support for extreme weather and disease, EU funding options for grubbing up, and higher co-financing for promotion, including wine tourism and third-country marketing, with the deal now needing Council approval to enter into force.