Vinetur reports that the EU’s Packaging and Packaging Waste Regulation will require wine packaging to identify the manufacturer and provide contact information, either physically or through digital tools such as QR codes. Wineries face uncertainty because some implementing guidance remains outstanding, while long label-printing and bottling lead times mean producers may need to begin reviewing bottles, cartons and digital-information systems well before every technical detail is settled.
Packaging
-
A New EU Packaging Rule Begins to Apply Wednesday, Raising Compliance Demands for Drinks Exporters Worldwide
Vinetur reports that the EU Packaging and Packaging Waste Regulation begins applying generally from 12 August 2026, bringing new compliance requirements affecting wineries selling into the bloc. Although most wine categories are exempt from the specific 10% reusable beverage packaging availability target, wine producers remain subject to broader requirements covering packaging minimisation, recyclability, technical documentation, labelling and waste financing. Particularly significant for wine is greater scrutiny of bottle weight and decorative packaging, potentially adding further pressure for lighter glass and simplified bottle designs.