Harpers reports that Ocado data shows mid-strength drinks demand is growing sharply, with category sales up 71% over two years and searches up more than 400%. Mid-strength wine was singled out as especially strong, with sales up 151% year on year, as consumers increasingly look to moderate rather than cut out alcohol.
Trends
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White Wine Extends Its Lead Over Red
Wine-Searcher reports that white wine is continuing to pull away from red, arguing that the shift is now visible not just in anecdotes but in production and sales data across multiple countries. The piece says white now accounts for 49% of all wine made globally, with OIV data showing red’s share down from about 48% in 2000 to roughly 43% today, while white production has risen and consumption has jumped by 57.5% in the US, 29.3% in Australia and 20.3% in the UK, making this one of the clearest signs that consumer preferences are moving towards fresher, lighter styles.
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Low & No Survey Launched to Let Industry Inform Policy
Harpers reports that Club Soda has launched what it calls the first benchmarking survey for the low, no and mid-strength sector, with the aim of gathering data that can shape UK policymaking. The article places the move in the context of planned government action on alcohol labelling and support for the no and low market, and says key debates this year include what should count as alcohol-free and whether such drinks should be regulated more like alcohol, including on age ID.