Marlborough Weekly reports that winegrowers in New Zealand’s largest wine region are being encouraged to consider crop diversification as oversupply, weaker global demand and changing grape-supply contracts put pressure on smaller independent growers. Industry advisers suggested annual production may need to settle around 340,000 to 350,000 tonnes to restore balance, compared with a 410,000-tonne 2025 harvest, while export volumes rose 9% in the past year but revenue was almost unchanged. Apples, cherries, kiwifruit and other crops are being discussed as alternatives for land where viable grape contracts cannot be secured, although conversion costs could be substantial.