The US Wine Industry’s Growing Divide Has Nothing to Do with the Market

wine.co.za, carrying a Forbes report by Michelle Williams, says Silicon Valley Bank’s 2026 Direct-to-Consumer Wine Report shows a widening gap between high-performing and struggling US wineries. Based on responses from 450 family wineries, the report says top performers grew revenue by 22% in 2025 while bottom performers fell 13%, with the difference linked less to market conditions than to outward-facing brand-building, customer understanding and execution.