Vinetur reports that Italian wine sales in the United States have lost €300 million in value over the past 18 months, according to research presented by Coldiretti and Filiera Italia at Vinitaly USA in New York. The decline is attributed largely to US tariffs and a weaker dollar, which have reduced purchasing power and increased pressure on Italian exporters. Prosecco has proved comparatively resilient, but producers continue to face rising costs and weaker demand. Industry representatives are calling for closer partnerships with restaurants to rebuild sales and strengthen Italian wine’s position in the American market.