Harpers Wine & Spirit Trade News reports that Canned Wine Group has acquired New Theory, a South African low-intervention wine brand established by brothers Charles and Thom Bradley in 2021. The acquisition strengthens the group’s draught wine offering for UK hospitality businesses, where operators are increasingly exploring alternatives to traditional glass bottles. The Bradley brothers will remain involved as minority shareholders. Canned Wine Group believes keg-based wine distribution can reduce packaging waste, minimise spoilage and improve operating margins, although these benefits will depend on the systems and volumes involved. The transaction reflects growing consolidation and interest in alternative wine packaging across the UK market.